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publications
Distribute a large quantity of information in an organized manner for digital and print distribution.
CHALLENGE
SOLUTION
Compose multipage and multipanel documents that categorically designate content utilizing tabs and colors. Design for legibility, ease of use, and maximum comprehension by presenting content as tables, charts, and diagrams. Produce for print and digital deployment, gaining maximum target audience exposure. Design, illustration, photo editing, and animation.
explainers
CHALLENGE
Communicate complex data, systems, and processes to an inexperienced audience.
SOLUTION
Expand the user’s informational experience beyond vocal or written descriptions by utilizing graphs, diagrams, and illustrations to tell the story at a fundamental level, enabling comprehension for all audiences. Design and illustration.
brand
CHALLENGE
Ground-up brand development for an ink and toner business. Branding needs to communicate a quality product, performance, and clean experience.
SOLUTION
The ink and toner business runs deep and wide. These products display branding from large corporations to one-person garage shops. PND needed a logo that presented them as a credible business providing a reputable product with immediate recognition. The primary ink colors of cyan, magenta, yellow, and black guarantee association with inkjet cartridges and a spray dot pattern presents each color to reinforce the connection. The company name is printed above in black and white for maximum contrast. The logo clearly identifies the type of business and utilizes pure, saturated colors and high contrast to convey the qualities buyers seek in ink and toner. Brand guidelines support the logo through precise instructions for use, ensuring compliance and messaging consistency. The guide also includes secondary colors, logo files, graphic assets, presentation template designs, letterheads, business cards, digital signature, and creative direction to communicate brand culture. This branding solution gives PND a turn-key tool to launch and run its business confidently.
Develop a brand presenting PND Ink & Toner as a credible business providing a reputable product with immediate recognition—the primary ink colors of cyan, magenta, yellow, and black guarantee association and dot pattern provide immediate recognition with inkjet. The company name is printed on top in black and white for maximum contrast and logo clearly identifies the business type. Brand guidelines support the logo through precise instructions for use, ensuring compliance and messaging consistency.
handbook
CHALLENGE
SOLUTION
Georgia-Pacific’s Paper, Board, & Kraft division needed an immediate solution to inform their employees of revised practices, strategies, and policies that formed the division’s new business plan.
A two-color reference handbook for rapid, division-wide deployment in print and digital formats as an animated e-book and website asset. Interpret the plan’s concepts into informational graphics detailing components and processes for maximum comprehension and engagement. Design and illustration.
one-pagers
PROJECT
Deliver a product experience or guide the reader through the required steps to achieve the desired result in a single sheet for print and digital distribution. Utilize corporate design components to create an on-brand product story, educating and persuading the audience. Provide a detailed assembly experience in a step-by-step written and visually guided process, educating the user on each step, purpose, and outcome. Utilize product illustrations with strong product likeness and orientation correlating to each step. Design, illustration, photo editing, and copy writing.
handbook
CHALLENGE
Design a pocket-sized G-P technician reference handbook for digital and print distribution.
SOLUTION
Design for legibility, ease of use, and maximum comprehension by presenting content as tables, charts, and diagrams. Produce for print and digital deployment, gaining maximum target audience exposure.
cut-aways
PROJECT
Create a visual journey from outside to the interior of a structure enabling users to understand layouts, orientation, component locations, applications, and processes.
brand guide
CHALLENGE
Originate a brand style guide for rapid deployment, ensuring that all communication provides a cohesive brand representation.
SOLUTION
Compose a multipage document that categorically designates and identifies the brand components and outlines the correct usage and applications for each. Create a brand asset library including static and animated logos in various formats and file types, digital letterhead, email signature and presentation templates. Provide document in digital formats for print, email, and internal website display.
motion graphics
Increase visual interest and impact in websites, presentations, applications, social media, and videos to grow audience engagement.
CHALLENGE
SOLUTION
Create motion graphics that bring life to branded assets, passive components, instructional, and informational graphics. Added motion empowers these graphics to explain, demonstrate, announce, and enliven user experiences. Illustration, 3D modeling, animation.
brochure
CHALLENGE
Create multipage investment sales tool for print and digital deployment.
SOLUTION
Design a full color, brand-aligned product brochure incorporating corporate colors, images, icons, infographics, stock imagery, and written content.
Interactive
CHALLENGE
Introduce and detail a new community-centric school program from the Georgia Department of Education.
SOLUTION
Present the program as a part of rural and urban environments where users can create their own experience as they venture through school interiors and grounds, learning how the Family-Friendly Schools program plays a critical role in the community, providing services beyond education. Illustration and design.
magazine
CHALLENGE
Design and manage a quarterly car club magazine.
SOLUTION
Create an enthusiasts’ publication that embraces and promotes the Miata Club culture and builds community among members. Feature technical articles with infographics and instructional photos to educate members. Photo-heavy member spotlights include glamour shots of owner cars and photos documenting modifications. Establish a production schedule based on issue delivery dates. Prepare digital print files and review proofs.
assets
PROJECT
Illustrate various objects and scenarios that can be utilized for visual explanation by the end user. Make assets available in various formats for digital and print deployment.
presentation
CHALLENGE
Deliver a presentation to launch the Population Council mid-year COVID update virtual meeting. Pop Council is a global NGO headquartered in the U.S. with many remote employees.
SOLUTION
Design a presentation utilizing motion, data, and brand colors to engage the audience. Employ an animated globe to locate each geographic location of focus.
